2 February 2024
BehaviourWise is delighted to have supported the recently launched excellent campaign by DesignWorks Ireland to encourage people to recycle their WEEE (Waste Electrical & Electronic Equipment). The campaign is supported by Ireland's two WEEE compliance schemes, WEEE Ireland and ERP Ireland, the Regional Waste Management Planning Offices and the Department of the Environment, Climate and Communications. According to the Environmental Protection Agency, WEEE has become one of the fastest growing waste streams worldwide due to the unprecedented level of electronics being produced. It is also one of the most hazardous if not managed properly. From a behavioural point of view, we know that most of us have some old or broken electrical or electronic equipment lying around that we either forget about or don’t know what to do with. This campaign is all about reminding people that anything with a plug, battery or cable can be recycled, that it costs nothing and that it’s easy to do! It directs people to www.MyWaste.ie to find their nearest WEEE drop-off point.